Today the brand IPL is recognized as IPL not because of the theme of the game but because of the man behind the IPL .. .Yeah am talking about Lalit Modi. You don agree with my words? Well have you noticed that hardly any people are glued to there television sets though World T20 is being telecast-ed ? It wasn't the case previously. Just say these words "India is playing today" People use to watch it for sure, be it T20 or any other format of the game. Even the TRP ratings of the T20 are proven to be far less when compared to IPL.
When these two formats of the game are juxtaposed, (IPl and the Ordinary T20 match) where do you find the difference? Its the way they are being telecasted or shown up to the viewers. As soon as you get in to the stadium you feel the savor around you. The people around the stadium suffuse with different jerseys (the team they are supporting). The environment can raise the pique among every one whose watching it. Added to it the noises in the stadiums and the that IPL horn , Cheer leaders, and what not.
Lalit Modi has bought out the best possible out comes one can ever get out of it. You give him a few yards of land he s ready to make money out of it. You give him a little space of air he can make use of it.You give him few secs of time he can make money out of it. He has made 54 cr for the advertisements between the overs. He s capable of making money from no where. This year it was estimated that Ipl has increased its profits by 40%. Set Max alone earning around 650 cr. He was even able to make this event hit over seas last year. He took the risk and made it a big success
Now that he s been removed as the chairman of IPL , i wonder will the person in charge can match Modi anywhere?? Will the IPL brand grow or is this the downfall of it??
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